Kellogg continues to innovate with foods like All-Bran Natural; Crunchy pads made from 100% whole grain wheat, with no added sugar or artificial sweeteners.
Kellogg’s packaging is more comprehensive as it includes the Navilens code, which makes information accessible for people with visual impairments.
Kellogg’s Todos a Desayunar Social Program turns 10, reaches 1,000,000 breakfast offerings for children at risk of social exclusion and strengthens with Kellogg’s Social Basket Campuses this summer.
Kellogg showcases the progress it has made on its ongoing commitments over the past year in its 2021 Wellness Manifesto. It is an action plan to improve its foods so they are even better for feeding people, the planet and society.
New products and new commitments
One of the cornerstones of the Kellogg Wellness Manifesto is improving the food we eat so it’s better for people and the planet. Kellogg’s scientific team works closely together to innovate in cereals and ensure the best properties in all of its products without compromising taste in any way.
New features and commitments introduced this year include an additional 10% sugar reduction across the entire children’s cereal range by 2023 and an average 20%* reduction in salt content across the mainline Special K® range. This equates to removing 60 tonnes of salt from the nutrition of people across Europe.
In addition, All-Bran® Natural, the latest innovation from the Kellogg Company in Spain, has just arrived in Spanish stores and supermarkets. Crunchy granola pads made from a single ingredient: 100% whole grain. They are an excellent option to contribute to an adequate fiber intake and contribute to digestive health, as they contain no added sugars or artificial sweeteners and, thanks to their versatility, can be enjoyed at will: with nuts or seasonally and with different types of dairy products or drinks .
A 40g serving of All-Bran® Natural provides 4.4g of fiber; that is 18% of the daily fiber recommended by the European Food Safety Authority (EFSA) (25 g/day).
More inclusive packaging with less environmental impact
On the other hand, Kellogg has integrated the Navilens code on cereal packaging to make food easier for people with visual impairments. In Spain, 1.5 million people suffer from some type of disability and around 70,000 people are blind. The World Health Organization estimates that this data could triple by 2050.
Kellogg is once again demonstrating its commitment to society and is making all packaging sold in Europe more inclusive thanks to Navilens codes, which allow smartphones to recognize and reproduce the information on the packaging label by voice. With this initiative, information will be more accessible and therefore visually impaired people will be able to shop more independently.
Kellogg is also reducing packaging waste. By reducing package size without reducing product volume, more than 1,000 tons will be saved by the end of 2022. Currently 76% of Kellogg packaging is recyclable globally and 62% in Europe. By 2025, 100% should be reusable, recyclable or compostable.
Kellogg has also made a global commitment to reduce CO2 emissions** by 45% by 2050. European emissions have already been reduced by 37% since 2015. This is partly because the goal of 100% renewable electricity has already been met at Kellogg manufacturing facilities in Western Europe.
Commitment to local farmers
For decades, Kellogg has used rice produced in Spain as raw material to manufacture its breakfast cereals, including the Choco Krispies®, Rice Krispies® and Special K® brands, which are manufactured at Kellogg’s Valls (Tarragona) facility.
In 2013, Kellogg launched the OriginsTM program in the paddy fields of the Ebro Delta with the aim of supporting and improving the lives of farmers by providing resources and training to protect and promote the diversity of habitats in which they grow our crops and the emphasis on the supply of quality ingredients and respect for the environment.
Kellogg’s OriginsTM commitment to sustainability is based on three areas of action: social, environmental and economic. In 2022, 84 farmers are participating in the program and production has increased by an average of 17.4% in relation to the area’s average yield, making it possible to obtain the maximum yield from the crop, reducing costs and becoming more efficient be while the environment and environment.
Kellogg and his commitment to people
Kellogg’s vision is to create a good and just world, better days and a place at the table for all people. To this end, the company helps those most in need through various initiatives in Spain; such as the collaboration with the Food Banks of Spain, to which it has donated 870,000 food rations in 2021, and the creation of the WK KELLOGG FESBAL Prizes in 2021, aimed at promoting innovation in social initiatives aimed at combating the contribute to hunger. The initiatives honored in 2021 have helped to offer more than 15,000 breakfasts to almost 500 disadvantaged people in the cities of Seville and Madrid.
On the other hand, Kellogg is developing the social program “Todos a Desayunar”, with which, for ten years, Kellogg has been offering a full and balanced breakfast every day of the school year to children who went there because of the socio-economic situation of their families. The school without breakfast thanks to this leisure program already have more than 8,000 students aged 4 to 12 from 22 schools in 10 Spanish cities had breakfast. In 2022, 1,000,000 full breakfasts will be served, improving the living conditions of minors in school, family, social and personal spheres. The advancement of these minors is reinforced by the WK KELLOGG scholarships and the newly created Campus Social Basket KELLOGG, where 300 minors between the ages of 6 and 14 enjoy basketball during the summer while learning their values and receiving proper nutrition .
Susana Entero, Kellogg’s General Manager for Spain and Portugal, explains: “We are committed to producing the best possible quality food, supporting communities and having a positive impact on the planet and people. It’s about tackling emissions wisely and Reducing salt without sacrificing flavor, but we know our planet still has significant challenges ahead, and our responsibility goes beyond what’s in our grains.
Kellogg was founded by a visionary whose values are as relevant today as they were when he created the first box of Kellogg’s Corn Flakes® in 1906. The company’s vision and purpose is to create a good and just world in which people are not only fed but fulfilled, and to offer everyone a place at the table. Today’s Wellness Manifesto and progress updates help make that vision and purpose a reality.